Having chosen the self-publishing route, an option which has grown in popularity, I've learned there are a number of roles to play if I wish to see my book sell.
- Create a Business Plan (target market, unique selling point, etc.)
- Design a web page
- Connect with people through social media (Facebook, Twitter, blog)
- Create a database of contacts
- Keep track of my bills and other paperwork
I continued through my mental checklist plus the information provided by my publishing company and was feeling very confident until I got to the section on the dreaded ….. Marketing and Promotion. I’m confident with the administrative tasks but, like many people, the thought of having to physically get out in public and promote myself is somewhat out of my comfort zone. Now I had to add:
- Plan a Book Launch
- Write a press release and get it to the local paper
- Request book reviews from reputable sources
- Create a press kit
3 Tips to Ease Your Marketing Efforts
Build relationships. Be friendly. Socialize. Network. Don’t try to sell your product. The opportunity will come when you can tell them about your book in a way that’s not a sales pitch but two acquaintances talking about their interests.
Team up. Do you have a friend who has the confidence that you lack? Someone willing to break the ice by making those cold calls or initial contacts?
Network online. Join book clubs or review groups. Respond to a writer’s forum. Post your own blog. If your book is about quilting, join a quilting club. But again, don’t start by trying to sell your book. Just build relationships.