· A celebration with family and friends?
· A networking opportunity?
· A chance to advertise and make some sales?
This could influence how you run your event.
Will it be a private party in a home with family and friends? Will you hold it in a public venue such as your local bookstore, coffee shop, museum, library, or a retail outlet? If your book is about health and fitness, contact your local gym. If your topic is local history, try the museum.
I held my book launch at The Book Nook @ Café Guido in my hometown. I invited friends and family, ran a press release through the local paper, put up posters and announced it through social media. The coffee shop is known for its wonderful specialty drinks which was an excellent bonus.
We set up in a comfortable seating area where guests could relax with their drinks and desserts while taking in the reading, which was followed by a period of questions and discussions. Off to the side, a book trailer was available at a click on my laptop to attract attention and promote conversation before the event began. There was a display of books at the front counter and, since it is about travelling across western Canada to the gold rush of 1858, I included gold coin chocolates and ‘gold rush’ bags of gum.